Great Article on Rachel Botsman views on Future consumption patterns.

Rachel Botsman http://sidekickstudios.net/blog/2012/08/a-word-with-rachel-botsman?goback=%25252Egde_3791040_member_153847466 In my opinion Collaborative Consumption is a great concept, it reduces the financial load of using necessary products, enhances the efficiency with which Global Resources are utilized and allows for less damage to the environment. Most cars sit 23 hrs a day in a driveway, it makes total sense to do things this way. The trick is how to market to a generation that is likely to be much more frugal than any previous generation when they can consume these items in a collaborative enviroment.