Welcome to our Ecommerce Blog

Dedicated to providing innovative Ecommerce Marketing ideas.

Friday, December 31, 2010

FACEBOOK IS LARGER THAN GOOGLE SEARCH.

Facebook Got More Visitors Than Google Search In 2010

Mark Zuckerberg
GOOG Dec 30 2010, 08:10 PM EST
598.86Change% Change
-0.00%
YHOO Dec 30 2010, 08:10 PM EST
16.76Change% Change
-0.00%

See Also:

It's official: more of you are visiting Facebook than conducting Google searches.

New statistics from Experian Hitwise show that Facebook.com was the most-visited Web page in the U.S. from January to November 2010, passing Google's search page for the first time.

Hitwise reported that Facebook passed Google in monthly visitors back in March, but this is the first time that year-end statistics have favored the social networking site.

In a bit of irony that must make Google crazy, Google is actually driving lots of users to its hottest competitor. The number-one search term for the second year running was "Facebook," and four out of the top ten search terms included the F-word.

The statistics aren't an airtight victory for Facebook, however. If you add all of Google's network sites together, it's still in the number one spot wit 9.85% of all visits versus 8.93% for Facebook. The big difference: Google has YouTube, the fifth-most popular Web site.

Yahoo Mail and Yahoo.com notched up the third and fourth place spots, bringing Yahoo properties to number three overall with 8.12% of all U.S. visits.

Almost as an afterthought, Hitwise notes that the top 10 Web sites accounted for 33% of all visits in the first 11 months of 2010--that's an increase of 12% from last year. It looks like the big are getting bigger.



Read more: http://www.businessinsider.com/facebook-got-more-visitors-than-google-search-in-2010-2010-12#ixzz19hQAFFtc

Wednesday, December 29, 2010

Woman rule purchasing on the internet.

Here's Why Women Will Drive The Future Of The Internet (And What The Internet Is Turning Into)

women guns

Image: National Archief via Flickr

See Also:

Here's something obvious that we haven't seen anybody else point out. What are the three fastest growing startups of the past three years? Gilt Groupe, Zynga and Groupon.

And what is the one thing that these three startups, which are in quite different businesses, all have in common?

Their core audience is women.

Gilt is mostly a fashion site so that's obvious. Reportedly, Zynga's most devoted users are "bored housewives." And while Groupon has something for everyone, it's women who buy most of the deals.

This is important because most tech entrepreneurs, as we've been reminded lately, are male. Tech investors are even more male.

But this isn't just an amazing, multibillion dollar arbitrage opportunity for audacious entrepreneurs. It also tells us something about how far the internet has come, and where it's going.

Right now, the internet is a teenager. It's only been fifteen years since the web has become a mass medium. Fifteen year-olds grow very fast and start to show real signs of what they'll be like as adults.

As we head into 2011, it's worth taking a look at what is changing during those teenage years.

The best definition we heard of the nebulous concept "Web 2.0" was by Ross Mayfield and went something like this: Web 2.0 assumes the web is made of people, not just machines.

Who are the people who make up the internet? Well, they're everyone. That's the point.

The growing importance of women on the internet doesn't just reflect the importance of women, it shows that the internet is becoming a much more mass medium than before.

Zynga grew much faster than Google, which was an extremely fast-growing company. And now Groupon is growing faster than Zynga.

But more important is how they grow. Usually a web service would start with a niche of early adopters, and then seep into the mainstream. This is how all web 1.0 companies, and many web 2.0 companies, grew. Zynga and Groupon, to the contrary, started right in the middle of mainstream and haven't stopped, and when the tech set became aware of these companies they were already huge.

These companies, their trajectory and their audience, show that the internet is finally reaching critical mass. And this will create plenty of opportunities. You would think that a business model like Groupon's could have existed in 1995, aggregating buyers and sellers by email. But for Groupon to work you need social networks so that deals can spread virally and tip. Much more importantly, you need a critical mass in cities big and small of normal people who are familiar enough with buying online to buy a coupon for a local spa.

This shows that, in Nikita Khrushchev's words, "quantity has a quality all of its own." This new massification of the internet doesn't just mean that traditional internet businesses like Amazon will do very well, although it means that as well, it also means that it will allow new business models, like Groupon's, to come into being.



Read more: http://www.businessinsider.com/heres-why-women-will-drive-the-future-of-the-internet-2010-12#ixzz19UuEYz00

Double dip on housing? ..i think so.

Roubini: The Housing Double Dip Is Now Accelerating

Nouriel RoubiniNouriel Roubini says it is now obvious that we're in a housing double-dip.

Speaking to CNBC's NetNet, Roubini noted that today's terrible Case-Shiller data only confirmed what was already known about the declining house market. Further, the decline is now speeding up, according to Roubini, and it could get worse.

Roubini believes that the stop on foreclosures has prevented a large glut of properties from coming to market, but that the supply will eventually arrive. And with weakening demand simultaneously, we're likely to see further price declines.

Note: Roubini isn't likely negative on the whole housing market; he recently bought an apartment in the East Village.



Read more: http://www.businessinsider.com/roubini-its-now-clear-were-in-a-housing-double-dip-2010-12#ixzz19UtJAkbd

Friday, December 24, 2010

The Man to watch ....for good crazy profitable ideas....

Free Founder Xavier Niel

9. Free Founder Xavier Niel

Image: MEDEF

The dropout, self-made billionaire founder of Free, France's biggest independent telecom operator, is usually described as a maverick, and with good reason.

Even if you don't care about France (and who could blame you?), here's why you should pay attention to him:

  • He's starting another telecoms Revolution. This is the guy who invented triple play in 2002, which is now the standard for broadband in the US and elsewhere, with zillions of consumers affected. Now he's come out with a crazy new TV box, the Freebox Revolution, with Blu-Ray, a gaming console, a full web browser. The Revolution will start shipping in January, and depending on how it does in 2011, it might be the future of your cable box -- or even Google TV or Apple TV.
  • He's the most active angel investor in the world. Earlier this year, Niel co-founded a seed fund called Kima Ventures, with the goal of investing in 100 startups in 2 years, all over the world. Think that's crazy? So does he. The goal is now to invest in 200 startups by the end of 2011. In the US, Niel has already invested in hot startups like Twitter founder Jack Dorsey's Square and Y Combinator graduate Rapportive.
  • His hobby? Owning France's most prestigious newspaper. This year, Niel and a group of other investors bought out Le Monde, France's paper of record. For Christmas, he fired the company's money-losing Managing Director. At a time when traditional news outlets are grasping for new business models, we're sure he's got some ideas up his sleeve that could shake up the media business everywhere.


Read more: http://www.businessinsider.com/10-rock-star-tech-execs-to-watch-in-2011-2010-12?utm_source=Triggermail&utm_medium=email&utm_term=Silicon+Alley+Insider+Select&utm_campaign=SAI_Select_122410#9-free-founder-xavier-niel-2#ixzz194dl1nmq

Wednesday, December 22, 2010

Spanish Language tops English Network in Demos its beginning.

Yahoo! TV Blog

Spanish-Language Show Tops Networks in Key Demo

By Marisa Guthrie and Lindsay Powers, The Hollywood Reporter | Wednesday, December 22, 2010, 4:29 PM

342 comments


The cast of Univision's "Soy Tu Dueña"
Televisa

The number 1 show on television Tuesday night among the key 18-to-49 demographic was Univision's Spanish-language telenovela "Soy Tu Dueña," according to Nielsen numbers.

Underscoring the growing influence of the Hispanic viewer, the show beat out Fox's "Million Dollar Money Drop" and reruns of ABC's "No Ordinary Family," CBS' "NCIS: Los Angeles" and "The Good Wife," NBC's "Saturday Night Live: A Very Gilly Christmas" and The CW's "Life Unexpected" in the demo, which advertisers pay a premium to reach.

Compare Tuesday's episode of "Soy Tu Dueña" to "NCIS: L.A.," for example. "Soy Tu Dueña" had 3.7 million viewers (out of 5.8 million overall) in its 18-49 demo, while "NCIS" only had 2.7 out of 11.3 million. NBC's "Saturday Night Live: A Very Gilly Christmas" was the closest with 3.1 million viewers in the demo out of its 6.2 million overall — 21% less than the telenovela.

It's not the first time the series — which centers on a woman named Valentina Villalba (Lucero) who vows never to fall in love again after being left at the altar, until she meets José Miguel (Fernando Colunga) — has topped the key demo. In June, it climbed to the top for the first time, and has a handful of times since.

"Univision is committed to becoming the #1 television network in the United States among adults 18-49, regardless of language, within the next five years and our ability to deliver top quality programming like 'Soy Tu Dueña' allows us to further advance on this goal,” Univision Networks President Cesar Conde tells The Hollywood Reporter.

[Related: See which TV shows were the most searched this year.]

While the ratings are impressive and it's significant a Spanish-language show is beating the broadcast competition, the majority of the shows on the competing networks were in reruns, making the competition not as strong at this time of year. (The first time the show topped the demo was a similar situation, with many networks showing summer reruns.)

While a watcher of "NCIS: L.A." may switch off the television during a rerun, audiences of telenovelas are very loyal. Traditionally, Hispanic viewers are younger, and they consume a lot of media, including TV and movies (they pushed "The Last Exorcism" to a surprising $20 million haul at the box office this summer), and they're a growing demo.

Univision is the top-rated Spanish-language network, and it far outranks the NBC-owned Telemundo.

"Soy Tu Dueña" is currently the No. 1 regularly scheduled program (across broadcast and cable television) on Friday nights among all adults 18-34. The show, which airs every weeknight, traditionally has its highest-rated hour on Friday because of its cliffhanger nature.

It regularly ranks among the top five shows for the 18-34 demo and top 10 shows in the 18-49 demo in the current 2010/2011 season.

In September, Univision was named the most popular network among television viewers aged 18 to 49, the first time a Spanish-language station has beaten English stations in the key demo in the U.S.

That month, 2.1 million of Univision's primetime average of 3.8 million viewers were in the 18-49 demo, Nielsen reported. In comparison, 1.8 million of CBS' 5.7 million were in that group.

"Soy Tu Dueña's" two-hour finale airs Monday, December 27.

More from The Hollywood Reporter: